RVGT

Its approach combines investor discipline, hands-on operational expertise, and AI-powered technology, with a performance-based model built around shared success.

I led the brand creation from concept through launch, shaping every touchpoint, from the logo and visual identity to the website, pitch decks, and LinkedIn profiles. As a specialized team within Red Ventures, RVGT needed a distinct identity that reflected its focused, entrepreneurial approach. I balanced that independence with familiar elements, including color, to maintain a clear connection to the parent brand.

Working on an accelerated timeline, I built the brand progressively, with each deliverable informing the next. Extensive logo exploration established the visual direction, a versatile PowerPoint template became the foundation for AI-generated presentations, and the website brought the identity together as RVGT’s primary business calling card. In under three months, I delivered a cohesive brand system and the assets to put it into practice, earning an enthusiastic response from internal teams and external audiences.