NextAdvisor

Conceived as an empathetic publication rather than a clinical affiliate aggregator, the brand paired TIME’s journalistic authority with our end-to-end growth and product ecosystem. That setup brought together brand identity, editorial strategy, responsive design systems, SEO, paid media, and consumer-first marketplace tools that enhanced user choice.

Driven by a mission to help readers make their next financial move the right one, we built a trusted platform that empowered everyday people to navigate options and transact with confidence during a historic crisis. I designed the original brand identity, digital design system, and core web experience from the ground up, then directed a multidisciplinary team to scale those assets across product, editorial, and social channels. Below are some of the key milestones from the engagement: